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~person:"Sharp, Byron"
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Brand
15
Markenartikel
15
Brand management
11
Markenführung
11
Consumer behaviour
10
Konsumentenverhalten
10
Brand image
7
Markenimage
7
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3
Brand extension
3
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3
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2
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1
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Sharp, Byron
Keller, Kevin Lane
34
Sattler, Henrik
34
De Chernatony, Leslie
33
Bronnenberg, Bart J.
28
Burmann, Christoph
28
Esch, Franz-Rudolf
27
Fournier, Susan
27
Bruhn, Manfred
25
Dawes, John
24
Phau, Ian
24
Baumgarth, Carsten
23
Dubé, Jean-Pierre
23
Huber, Frank
23
Kapferer, Jean-Noël
19
Sarkar, Abhigyan
19
Bauer, Hans H.
17
Fetscherin, Marc
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Hruschka, Harald
16
Ko, Eunju
16
Diamantopoulos, Adamantios
15
Franses, Philip Hans
15
King, Stephen
15
Meffert, Heribert
15
Olbrich, Rainer
15
Steenkamp, Jan-Benedict E. M.
15
Ahlert, Dieter
14
Chintagunta, Pradeep K.
14
Ind, Nicholas
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Aaker, David A.
13
Bang, Nguyen
13
Guzman, Francisco
13
Hildebrandt, Lutz
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
MacInnis, Deborah J.
13
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Australasian marketing journal
2
Brand management ; Vol. 2
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
15
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1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
How Common are Brand Extensions in Consumer Goods Markets? A Multi-Country Study
Dawes, John
-
2020
extensions, around half are available in only two product categories. Surprisingly, extending a
brand
name
across categories, in … a potential
brand
name
is not necessarily a key factor in choosing a name. This is because most brand names are not …
Persistent link: https://www.econbiz.de/10012842233
Saved in:
3
How loyalty extends across product categories
Grasby, Alicia
;
Corsi, Armando
;
Dawes, John
;
Driesener, Carl
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 153-163
Persistent link: https://www.econbiz.de/10012814006
Saved in:
4
How brands grow
Romaniuk, Jenni
;
Sharp, Byron
-
2022
-
Revised edition
Persistent link: https://www.econbiz.de/10012655528
Saved in:
5
The unbearable lightness of buying
Dawes, John
;
Graham, Charles
;
Trinh, Giang
;
Sharp, Byron
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
Saved in:
6
Brand Extensions : Does Buying a Brand in One Category Increase Propensity to Buy It in Another?
Grasby, Alicia
-
2019
that usage & familiarity with a
brand
name
in one category facilitates purchase of that brand in other categories …
Persistent link: https://www.econbiz.de/10012869141
Saved in:
7
Buying brands at both regular price and on promotion over time
Scriven, John
;
Clemente, Maria
;
Dawes, John
;
Trinh, Giang
; …
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 252-260
Persistent link: https://www.econbiz.de/10011792010
Saved in:
8
Does Double Jeopardy apply using average spend per buyer as the loyalty metric?
Dawes, John
;
Bond, Allison
;
Hartnett, Nicole
;
Sharp, Byron
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 261-268
Persistent link: https://www.econbiz.de/10011792149
Saved in:
9
How brands grow
Sharp, Byron
-
2016
Persistent link: https://www.econbiz.de/10011906293
Saved in:
10
Including emerging markets, services and durables, new and luxory brands
Romaniuk, Jenni
;
Sharp, Byron
-
2016
Persistent link: https://www.econbiz.de/10011906294
Saved in:
1
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