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~person:"Shavitt, Sharon"
~subject:"Advertising effects"
~type_genre:"Aufsatz im Buch"
~type_genre:"Guidebook"
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Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Zhang, Jing
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Shavitt, Sharon
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2009
Persistent link: https://www.econbiz.de/10003785587
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