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~person:"Shehu, Edlira"
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Ankündigungseffekt
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Shehu, Edlira
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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When consumers can return digital products : influence of firm- and consumer-induced communication on the returns and profitability of news articles
Schulz, Petra
;
Shehu, Edlira
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 454-470
Persistent link: https://www.econbiz.de/10012134268
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