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~person:"Sheth, Jagdish N."
~subject:"Gerald Zaltman"
~type_genre:"Guidebook"
~type_genre:"Sammlung"
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Gerald Zaltman
Marketing management
14
Marketingmanagement
14
Marketing theory
6
Marketingtheorie
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Consumer behaviour
5
Konsumentenverhalten
5
Marketing
4
Rajan Varadarajan
4
Beziehungsmarketing
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Relationship marketing
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Scientific method
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Strategic management
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Strategisches Management
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Wissenschaftliche Methode
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Fertigungsprogramm
2
Inter-firm cooperation
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International marketing
2
Internationales Marketing
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Market research
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Market segmentation
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Marktforschung
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Marktsegmentierung
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Master production schedule
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Product management
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Produktmanagement
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Unternehmenskooperation
2
Brand management
1
Business ethics
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Competitive strategy
1
Confidence
1
Conjoint analysis
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Conjoint-Analyse
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Dienstleistungsmarketing
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Diversification
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Diversifikation
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Econometrics
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Economic history
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Einzelhandel
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Guidebook
Sammlung
Collection of articles of several authors
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English
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Sheth, Jagdish N.
Maclnnis, Deborah J.
1
Pinson, Christian
1
Smith, Daniel C.
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Wathieu, Luc
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Zaltman, Gerald
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ECONIS (ZBW)
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Marketing
management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
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