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~person:"Sheth, Jagdish N."
~subject:"Marketing"
~subject:"World"
~type:"book"
~type_genre:"Working Paper"
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Faculty working paper / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
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Faculty working papers / College of Commerce and Business Administration / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
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Strategies of advertising transferability in multinational marketing
Sheth, Jagdish N.
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1972
Persistent link: https://www.econbiz.de/10000726986
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