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Personal nostalgic appeal
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ad appeal
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power distance belief (PDB)
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My good old days versus those good old days : moderating effects of power distance belief and product social visibility
Shi, Bing
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 49-73
Persistent link: https://www.econbiz.de/10014529147
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