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~person:"Shimp, Terence A."
~subject:"Branche"
~subject:"Werbung"
~type_genre:"Festschrift"
~type_genre:"Glossar enthalten"
~type_genre:"Sammlung"
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Promotion management and marketing communications
Shimp, Terence A.
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1989
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2. ed
Persistent link: https://www.econbiz.de/10000782365
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