Panigyrakis, George; Shin, Geon-Cheol - In: Journal of Global Scholars of Marketing Science 24 (2014) 3, pp. 241-245
The four papers in this special issue revisit the core concepts and key functions of marketing through philosophy. They examine the discipline as it enters its maturity amidst unprecedented global socioeconomic turmoil. As the certainties of modernity and the individualism of postmodernity melt...