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~person:"Shin, Hakseung"
~subject:"Brand management"
~subject:"Online-Marketing"
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Brand management
Online-Marketing
Customer integration
6
Kundenintegration
6
Betriebliche Wertschöpfung
5
Hotel industry
5
Hotellerie
5
Social Web
5
Social web
5
Value creation
5
Beziehungsmarketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Relationship marketing
4
Customer value
3
Innovation management
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Innovationsmanagement
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Kundenwert
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Leistungsmotivation
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Markenführung
3
Work motivation
3
Brand image
2
Internet marketing
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Markenimage
2
Motivation
2
Open Innovation
2
Open innovation
2
customer engagement behaviors
2
Bibliometric co-citation analysis
1
Bibliometrics
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Bibliometrie
1
Creativity
1
Customer empowerment
1
Customer engagement
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Empowerment
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Shin, Hakseung
Hollebeek, Linda D.
10
Hajli, Nick
6
Harrigan, Paul
6
Rather, Raouf Ahmad
6
Brodie, Roderick J.
5
Carlson, Jamie
5
Füller, Johann
5
Ind, Nicholas
5
Kaufmann, Hans Rüdiger
5
Loureiro, Sandra Maria Correia
5
Rahman, Zillur
5
Conduit, Jodie
4
Cova, Bernard
4
Fantapié Altobelli, Claudia
4
Iglesias, Oriol
4
Islam, Jamid Ul
4
King, Ceridwyn
4
Malthouse, Edward C.
4
Manarioti, Agapi
4
Rahman, Mohammad M.
4
So, Kevin Kam Fung
4
Ahn, Jiseon
3
Arnhold, Ulrike
3
Back, Ki-Joon
3
Calder, Bobby J.
3
France, Cassandra
3
Gligor, David
3
Gupta, Ashish
3
Guzman, Francisco
3
Hammedi, Wafa
3
Han, Heesup
3
Hollebeek, Linda
3
Johnson, Lester W.
3
Kennedy, Eric
3
Ketron, Seth
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Khan, Imran
3
Leckie, Civilai
3
Merrilees, Bill
3
Paranque, Bernard
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Pedersen, Per Egil
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
International journal of contemporary hospitality management
1
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ECONIS (ZBW)
3
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1
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
2
Exploring open innovation engagement process of hotel brand community members : motivation, empowerment and consequences
Shin, Hakseung
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4451-4467
Persistent link: https://www.econbiz.de/10014430128
Saved in:
3
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
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