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~person:"Shine, Byung Chul"
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Shine, Byung Chul
Park, Jongwon
34
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Journal of marketing research : JMR
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Brand synergy effects in multiple brand extensions
Shine, Byung Chul
;
Park, Jongwon
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 663-670
Persistent link: https://www.econbiz.de/10003569754
Saved in:
2
Brand Synergy Effects in Multiple Brand Extensions
Shine, Byung Chul
;
Park, Jongwon
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 663-670
Persistent link: https://www.econbiz.de/10007860734
Saved in:
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