//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Shrum, L. J."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand name"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand name
2
Linguistics
2
Linguistik
2
Markenname
2
Advertising music
1
Aesthetics
1
Brand
1
Brand image
1
Brand management
1
China
1
Consumer behaviour
1
Cross-cultural marketing
1
Gender
1
Geschlecht
1
Interkulturelles Marketing
1
Konsumentenverhalten
1
Language
1
Markenartikel
1
Markenführung
1
Markenimage
1
Perception
1
Product design
1
Produktgestaltung
1
Sprache
1
Viral marketing
1
Virales Marketing
1
Wahrnehmung
1
Werbemusik
1
brand attitude choice performance
1
brand gender
1
brand name
1
linguistics
1
stereotype content model
1
Ästhetik
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Shrum, L. J.
Bronnenberg, Bart J.
12
Dubé, Jean-Pierre
8
Wheeler, Alina
7
Lowrey, Tina M.
6
Sanders, Robert E.
5
Dubé, Jean-Pierre H.
4
Ringeisen, Petra
4
Aaker, David A.
3
Bourreau, Marc
3
Collange, Véronique
3
Klink, Richard R.
3
Luna, David
3
Lötscher, Andreas
3
Murphy, John M.
3
Samland, Bernd M.
3
Sun, Yutec
3
Verboven, Frank
3
Aimé, Isabelle
2
Athaide, Gerard A.
2
Barnert, Vera
2
Bonache, Adrien
2
Brandmeyer, Klaus
2
Bugdahl, Volker
2
Carnevale, Marina
2
Carpenter, Phil
2
Chouinard, Hayley H.
2
Copulsky, Jonathan R.
2
Diaconu, Laura
2
Drißner, Corinna
2
Fischer, Alexander
2
Giannakopoulos, Nikolaos T.
2
Grewe, Gundula
2
Hamer, Hans H.
2
Hamzaoui-Essoussi, Leila
2
Hanousek, Jan
2
Hesse, Gero
2
Hundt, Michael
2
Ilicic, Jasmina
2
Ind, Nicholas
2
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
2
The aesthetics of brand name design : form, fit, fluency, and phonetics
Roche, Sarah
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 180-196)
.
2016
Persistent link: https://www.econbiz.de/10011593197
Saved in:
3
Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.
;
Lowrey, Tina M.
;
Luna, David
;
Lerman, Dawn B.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 275-279
Persistent link: https://www.econbiz.de/10009613717
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->