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~person:"Shu, Suzanne B."
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Shu, Suzanne B.
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The effect of perceived similarity on sequential risk taking
Webb, Elizabeth C.
;
Shu, Suzanne B.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 916-933
Persistent link: https://www.econbiz.de/10011971288
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