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~person:"Shukla, Paurav"
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Shukla, Paurav
Dwivedi, Abhishek
4
Fazli-Salehi, Reza
4
Madadi, Rozbeh
4
Torres, Ivonne M.
4
Zúñiga, Miguel Ángel
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Johnson, Lester W.
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McDonald, Robert E.
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Hur, Won-Moo
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Jung, Chang Mo
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Khalifa, Dina
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Lee, Seonjeong
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Mishra, Sita
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Nadeem, Waqar
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Samuelsen, Bendik M.
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Teck Ming Tan
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Journal of business research : JBR
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ECONIS (ZBW)
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Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
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2
The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers
Rosendo-Rios, Veronica
;
Shukla, Paurav
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534215
Saved in:
3
When luxury brand rejection causes brand dilution
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
129
(
2021
),
pp. 110-121
Persistent link: https://www.econbiz.de/10012509352
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