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~person:"Siano, Alfonso"
~person:"Stephen, Andrew T."
~subject:"Anreiz"
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Social Web
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Siano, Alfonso
Stephen, Andrew T.
Danaher, Brett
5
Smith, Michael D.
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Telang, Rahul
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3
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3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Does paying for online product reviews pay off? : the effects of monetary inventives on consumers' product evaluations
Stephen, Andrew T.
;
Bart, Yakov
;
Du Plessis, Christilene
; …
-
2012
Persistent link: https://www.econbiz.de/10009704667
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2
How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Stephen, Andrew T.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 755-766
Persistent link: https://www.econbiz.de/10011634055
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