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~person:"Siegert, Gabriele"
~subject:"Advertising"
~subject:"Germany"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzschrift"
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Empirische Medienökonomie : Reflexionen der Arbeiten von Wolfgang Seufert
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Vorsprung durch Technik! : Wolfgang Seufert und die medienökonomische Werbeforschung
Siegert, Gabriele
- In:
Empirische Medienökonomie : Reflexionen der Arbeiten …
,
(pp. 170-184)
.
2016
Persistent link: https://www.econbiz.de/10011859263
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