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~person:"Siegert, Gabriele"
~subject:"Geschäftsmodell"
~subject:"media management"
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media management
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Siegert, Gabriele
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JMM : the international journal on media management
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ECONIS (ZBW)
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Identifying paths to audience success of media products : the media decision-makers’ perspective
Verhoeven, Marcel
;
Rimscha, M. Bjørn von
;
Krebs, Isabelle
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 51-77
Persistent link: https://www.econbiz.de/10011917626
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