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~person:"Sigala, Marianna"
~subject:"Customer integration"
~subject:"Relationship marketing"
~subject:"Welt"
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The journal of services marketing
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ECONIS (ZBW)
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Customer engagement in a Big Data world
Kunz, Werner
;
Aksoy, Lerzan
;
Bart, Yakov
;
Heinonen, Kristina
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 161-171
Persistent link: https://www.econbiz.de/10011654662
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