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~person:"Sihi, Debika"
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Sihi, Debika
Srinivasan, Raji
66
Lilien, Gary L.
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Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
2
Effects of opening and closing stores on chain retailer performance
Srinivasan, Raji
;
Sridhar, Shrihari
;
Narayanan, Sriram
; …
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10009757409
Saved in:
3
Effects of opening and closing stores on chain retailer performance
Srinivasan, Raji
;
Sridhar, Shrihari
;
Narayanan, Sriram
; …
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10010108286
Saved in:
4
Marketing information disclosures : a review and research agenda
Srinivasan, Raji
;
Sihi, Debika
- In:
Handbook of marketing and finance
,
(pp. 108-126)
.
2012
Persistent link: https://www.econbiz.de/10009552497
Saved in:
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