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~person:"Silk, Alvin J."
~source:"econis"
~subject:"Unternehmensdienstleistung"
~type_genre:"Graue Literatur"
~type_genre:"Konferenzbeitrag"
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Unternehmensdienstleistung
Advertising
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Internal services
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Make-or- Buy-Entscheidung
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1991-1999
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Silk, Alvin J.
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Gil, Ricard
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Horsky, Sharon
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ECONIS (ZBW)
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The internalization of advertising services : an inter-industry analysis
Horsky, Sharon
(
contributor
);
Michael, Steven C.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003732787
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