//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Silva, Nôga Simões De Arruda Corrêa da"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"owned media"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
1
Business-to-business marketing
1
Customer acquisition
1
Digital B2B
1
Digital echoverse
1
Digital media
1
Digital media elasticities
1
Digitale Medien
1
Digitalisierung
1
Digitization
1
E-commerce
1
Earned social media
1
Electronic Commerce
1
Emerging economies
1
Emerging markets
1
Inbound marketing
1
Internet marketing
1
Marketing management
1
Marketingmanagement
1
Media industries
1
Mediensektor
1
Online-Marketing
1
Owned media
1
Paid media
1
Sales
1
Schwellenländer
1
Social Web
1
Social web
1
Vector autoregression
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Silva, Nôga Simões De Arruda Corrêa da
Staelin, Richard
2
Agnihotri, Raj
1
Almeida, Marcos Inácio Severo de
1
Arunachalam, S.
1
Ballings, Michel
1
Berger, Benedikt
1
Bharadwaj, Neeraj
1
Block, Martin P.
1
Chen, Yingying
1
Hess, Thomas
1
Jayson, Rob
1
Lovett, Mitchell
1
Lovett, Mitchell J.
1
Naik, Prasad A.
1
Penttinen, Valeria
1
Sander, Verena
1
Staffler, Johanna
1
Vieira, Valter Afonso
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->