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The role of brand equity and crisis type on corporate brand alliances in crises
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
; …
- In:
European Management Review
17
(
2019
)
4
,
pp. 821-834
Persistent link: https://www.econbiz.de/10012089824
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