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~person:"Singh, Jaywant"
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B-to-B-Marketing
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Singh, Jaywant
Kleinaltenkamp, Michael
55
Backhaus, Klaus
38
Homburg, Christian
26
Johnston, Wesley J.
22
Svensson, Göran
22
Naudé, Peter
21
Baumgarth, Carsten
20
Henneberg, Stephan
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Geiger, Ingmar
18
Lindgreen, Adam
18
Jacob, Frank
17
Kowalkowski, Christian
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Voeth, Markus
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Sharma, Arun
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Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Brennan, Ross
14
Grewal, Rajdeep
14
Keränen, Joona
14
Lilien, Gary L.
14
Schmitz, Christian
14
Hofmaier, Richard
13
Kumar, V.
13
Pepels, Werner
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Plinke, Wulff
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Weiber, Rolf
13
Binckebanck, Lars
12
Cova, Bernard
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Di Benedetto, C. Anthony
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Ivens, Björn Sven
12
Pförtsch, Waldemar A.
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Terho, Harri
12
Agnihotri, Raj
11
Ahearne, Michael
11
Ellis, Nick
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Rangarajan, Deva
11
Woodside, Arch G.
11
Ehret, Michael
10
Klarmann, Martin
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La Rocca, Antonella
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Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of business & industrial marketing
2
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ECONIS (ZBW)
5
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Competence is power : how digital influencers impact buying decisions in B2B markets
Crisafulli, Benedetta
;
Quamina, La Toya
;
Singh, Jaywant
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 384-399
Persistent link: https://www.econbiz.de/10013326942
Saved in:
2
Joining hands for the greater good : examining social innovation launch strategies in B2B settings
Crisafulli, Benedetta
;
Dimitriu, Radu
;
Singh, Jaywant
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 487-498
Persistent link: https://www.econbiz.de/10012291239
Saved in:
3
IT usage for enhancing trade show performance : evidence from the aviation services
Singh, Jaywant
;
Shukla, Paurav
;
Kalafatis, Stavros P.
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 398-408
Persistent link: https://www.econbiz.de/10011662271
Saved in:
4
Corporate brand expressions in
business-to-business
companies' websites : evidence from Brazil and India
Simões, Cláudia
;
Singh, Jaywant
;
Perin, Marcelo Gattermann
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 59-68
Persistent link: https://www.econbiz.de/10011422737
Saved in:
5
The differential impact of brand equity on B2B co-branding
Kalafatis, Stavros P.
;
Remizova, Natalia
;
Riley, Debra
; …
- In:
The journal of business & industrial marketing
27
(
2012
)
8
,
pp. 623-634
Persistent link: https://www.econbiz.de/10009672448
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