Triantafillidou, Amalia; Siomkos, George - In: Journal of Research in Interactive Marketing 12 (2018) 2, pp. 164-192
Purpose: The aim of the present study is twofold. First, it measures Facebook users’ experience in a holistic way by taking into account the various dimensions of Facebook experience (i.e. entertainment, flow, escapism, challenge, learning, socializing and communitas); second, it tests the...