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~person:"Sivakumaran, Bharadhwaj"
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perceived impact of promotional support (PIPS)
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Journal of promotion management : innovations in planning and applied research
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Perceived impact of promotional support : issues and scale
Harindranath R.M
;
Sivakumaran, Bharadhwaj
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 77-102
Persistent link: https://www.econbiz.de/10012385177
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