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~person:"Skiera, Bernd"
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Skiera, Bernd
Tuli, Kapil R.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Do disclosures of customer metrics lower investors' and analysts' uncertainty but hurt firm performance?
Bayer, Emanuel
;
Tuli, Kapil R.
;
Skiera, Bernd
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 239-259
Persistent link: https://www.econbiz.de/10011697353
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2
What should be the dependent variable in marketing-related event studies?
Skiera, Bernd
;
Bayer, Emanuel
;
Schöler, Lisa
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 641-659
Persistent link: https://www.econbiz.de/10011758111
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