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~person:"Skinner, Heather"
~subject:"Deutschland"
~subject:"Place marketing"
~type_genre:"Article in journal"
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Place marketing
Standortmarketing
4
Brand management
3
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3
Tourismusmarketing
3
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2
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2
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Skinner, Heather
Melewar, T. C.
6
Bang, Nguyen
5
Warnaby, Gary
5
Dinnie, Keith
4
Foroudi, Mohammad Mahdi
4
Foroudi, Pantea
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Journal of marketing management : MM
2
Journal of business research : JBR
1
The marketing review
1
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ECONIS (ZBW)
4
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1
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
2
Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
Saved in:
3
In search of the genius loci : the essence of a place brand
Skinner, Heather
- In:
The marketing review
11
(
2011
)
3
,
pp. 281-292
Persistent link: https://www.econbiz.de/10009408575
Saved in:
4
The emergence and development of place marketing's confused identity
Skinner, Heather
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 915-928
Persistent link: https://www.econbiz.de/10003786739
Saved in:
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