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Smith, Dustin
Joireman, Jeff
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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It's all good : corporate social responsibility reduces negative and promotes positive responses to service failures among value-aligned customers
Joireman, Jeff
;
Smith, Dustin
;
Liu, Richie L.
;
Arthurs, …
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
1
,
pp. 32-49
Persistent link: https://www.econbiz.de/10011293445
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