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~person:"Smith, Ken"
~subject:"Advertising effects"
~subject:"Preismanagement"
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The journal of media economics
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ECONIS (ZBW)
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Rate-setting procedures for preprint advertising at nondaily newspapers
Smith, Ken
;
Wiltse, Eric
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10002562639
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