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~person:"Snehota, Ivan"
~subject:"E-commerce"
~subject:"High technology"
~subject:"Innovationsmanagement"
~subject:"Social web"
~subject:"Theorie"
~subject:"Unternehmensnetzwerk"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference paper"
~type_genre:"Fallstudiensammlung"
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Snehota, Ivan
Hofmaier, Richard
5
Kleinaltenkamp, Michael
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3
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Handbook of relationship marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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2
The IMP perspective : assets and liabilities of business relationships
H°akansson, H°akan
;
Snehota, Ivan
- In:
Handbook of relationship marketing
,
(pp. 69-93)
.
2000
Persistent link: https://www.econbiz.de/10001559305
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