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Sobh, Rana
Martin, Brett A. S.
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European journal of marketing : EJM
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Feedback information and consumer motivation : the moderating role of positive and negative reference values in self-regulation
Sobh, Rana
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 963-986
Persistent link: https://www.econbiz.de/10009231671
Saved in:
2
Feedback information and consumer motivation: The moderating role of positive and negative reference values in self-regulation
Sobh, Rana
;
Martin, Brett A.S.
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 963-987
Persistent link: https://www.econbiz.de/10009029568
Saved in:
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