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Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
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Case 1: resilience and recovery in the tourism industry during COVID-19
Tjiptono, Fandy
;
Khan, Ghazala
;
Soo Yeong Ewe
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 9-22)
.
2024
Persistent link: https://www.econbiz.de/10014528077
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