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Soscia, Isabella
Busacca, Bruno
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The effect of comparative advertising on consumer perceptions : similarity or differentiation?
Soscia, Isabella
;
Girolamo, Simona
;
Busacca, Bruno
- In:
Journal of business and psychology
25
(
2010
)
1
,
pp. 109-118
Persistent link: https://www.econbiz.de/10003955856
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