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~person:"Soto-Fuentes, Y."
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Soto-Fuentes, Y.
Santos, Manuel Alonso dos
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Calabuig Moreno, Ferran
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González-Serrano, María Huertas
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Llanos-Contreras, Orlando
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Llanos Contreras, Orlando
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Journal of promotion management : innovations in planning and applied research
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Technology analysis & strategic management
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ECONIS (ZBW)
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Determinants of mobile banking users' loyalty
Santos, Manuel Alonso dos
;
Soto-Fuentes, Y.
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
5
,
pp. 615-633
Persistent link: https://www.econbiz.de/10012258072
Saved in:
2
Unobserved heterogeneity and the importance of customer loyalty in mobile banking
Liébana-Cabanillas, F.
;
Santos, Manuel Alonso dos
; …
- In:
Technology analysis & strategic management
29
(
2017
)
9
,
pp. 1015-1032
Persistent link: https://www.econbiz.de/10011739777
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