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~person:"Spielmann, Nathalie"
~subject:"ASEAN countries"
~subject:"Brand"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
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Spielmann, Nathalie
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ECONIS (ZBW)
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It goes with the territory : communal leverage as a marketing resource
Spielmann, Nathalie
;
Williams, Christopher
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5636-5643
Persistent link: https://www.econbiz.de/10011597425
Saved in:
2
Brand equity for origin-bounded brands
Spielmann, Nathalie
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 189-201
Persistent link: https://www.econbiz.de/10010347469
Saved in:
3
Testing congruency effects between origin and producer for wines
Spielmann, Nathalie
;
Babin, Barry
- In:
International journal of wine business research : IJWBR
23
(
2011
)
4
,
pp. 338-354
Persistent link: https://www.econbiz.de/10009407366
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