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~person:"Spreng, Richard A."
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Spreng, Richard A.
Olshavsky, Richard W.
24
Olshavsky, Richard W
10
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4
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3
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2
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Journal of marketing
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Journal of the Academy of Marketing Science
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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OLC EcoSci
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An Exploratory Study of the Innovation Evaluation Process
Olshavsky, Richard W.
;
Spreng, Richard A.
- In:
The journal of product innovation management : an …
13
(
1996
)
6
,
pp. 512-529
Persistent link: https://www.econbiz.de/10007321923
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2
A Reexamination of the Determinants of Consumer Satisfaction
Spreng, Richard A.
;
MacKenzie, Scott B.
;
Olshavsky, …
- In:
Journal of marketing
60
(
1996
)
3
,
pp. 15-32
Persistent link: https://www.econbiz.de/10005993449
Saved in:
3
A Desires Congruency Model of Consumer Satisfaction
Spreng, Richard A.
;
Olshavsky, Richard W.
- In:
Journal of the Academy of Marketing Science
21
(
1993
)
3
,
pp. 169-178
Persistent link: https://www.econbiz.de/10006156024
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