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~person:"Sreejesh, S."
~subject:"Brand image"
~subject:"Market research"
~subject:"Service quality"
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Brand image
Market research
Service quality
Consumer behaviour
26
Konsumentenverhalten
26
Markenimage
14
Beziehungsmarketing
13
Brand management
13
Markenführung
13
Relationship marketing
13
Dienstleistungsqualität
10
Brand
9
Customer satisfaction
9
Kundenzufriedenheit
9
Markenartikel
9
Computerspiel
8
Internet marketing
8
Online-Marketing
8
Video game
8
Advertising effects
7
Werbewirkung
7
Viral marketing
5
Virales Marketing
5
Beschwerdemanagement
3
Complaint management
3
Perception
3
Wahrnehmung
3
Advergames
2
Advertising
2
Brand hate
2
Brand memory
2
Cognition
2
Emotion
2
Experiment
2
Game theory
2
Hotel industry
2
Hotellerie
2
In-game advertising
2
India
2
Indien
2
Kognition
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22
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English
22
Author
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Sreejesh, S.
Han, Heesup
48
Usman, Osly
35
Phau, Ian
31
Loureiro, Sandra Maria Correia
29
Diamantopoulos, Adamantios
27
Mattila, Anna S.
25
Bang, Nguyen
23
Bauer, Hans H.
21
Hollebeek, Linda D.
21
Jang, Soocheong
21
Prentice, Catherine
21
Japutra, Arnold
20
Sarkar, Abhigyan
19
Guzman, Francisco
18
Huber, Frank
18
Melewar, T. C.
18
Park, Jungkun
18
Paul, Justin
18
Wiedmann, Klaus-Peter
18
Hyun, Sunghyup Sean
17
Balaji, M. S.
16
Hruschka, Harald
16
Johnson, Lester W.
16
Line, Nathaniel D.
16
Belk, Russell W.
15
Bilgihan, Anil
15
Ekinci, Yuksel
15
Gierl, Heribert
15
MacInnis, Deborah J.
15
McColl-Kennedy, Janet R.
15
Sarkar, Juhi Gahlot
15
Sharma, Piyush
15
Wong, IpKin Anthony
15
Burmann, Christoph
14
Decker, Reinhold
14
Hanks, Lydia
14
Lee, Seonjeong
14
Liu, Chih-Hsing
14
Ahn, Jiseon
13
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Journal of Indian business research
2
Journal of business research : JBR
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of emerging markets
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of manpower
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Management research review
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Theoretical economics letters
1
Tourism review : the official journal of the AIEST
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
22
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1
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
2
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
3
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
4
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
5
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
6
Resolving complaints online : development and validation of customers' perceived webcare scale
Sreejesh, S.
;
Paul, Justin
;
Unnithan, Anandakuttan B.
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013284044
Saved in:
7
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
8
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
9
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
10
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
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