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~person:"Sreejesh, S."
~subject:"Brand image"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Service quality
Social web
Consumer behaviour
25
Konsumentenverhalten
25
Markenimage
14
Beziehungsmarketing
12
Brand management
12
Markenführung
12
Relationship marketing
12
Dienstleistungsqualität
10
Customer satisfaction
9
Kundenzufriedenheit
9
Brand
8
Computerspiel
8
Internet marketing
8
Markenartikel
8
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8
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8
Advertising effects
7
Werbewirkung
7
Viral marketing
5
Virales Marketing
5
Beschwerdemanagement
3
Complaint management
3
Perception
3
Wahrnehmung
3
Advergames
2
Advertising
2
Brand hate
2
Brand memory
2
Cognition
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2
Experiment
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Game theory
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Hotellerie
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Sreejesh, S.
Han, Heesup
50
Loureiro, Sandra Maria Correia
33
Mattila, Anna S.
28
Diamantopoulos, Adamantios
27
Hollebeek, Linda D.
26
Phau, Ian
26
Filieri, Raffaele
25
Prentice, Catherine
24
Jang, Soocheong
23
Bang, Nguyen
22
Dwivedi, Yogesh Kumar
21
Japutra, Arnold
20
Veloutsou, Cleopatra
20
Bilgihan, Anil
19
Melewar, T. C.
19
Paul, Justin
19
Sarkar, Abhigyan
19
Guzman, Francisco
18
Hyun, Sunghyup Sean
18
Park, Jungkun
18
Balaji, M. S.
17
Ekinci, Yuksel
17
Flavián Blanco, Carlos
17
Ko, Eunju
17
Quach, Sara
17
Wong, IpKin Anthony
17
Johnson, Lester W.
16
Line, Nathaniel D.
16
Rather, Raouf Ahmad
16
Vrontis, Demetris
16
Gursoy, Dogan
15
Hanks, Lydia
15
Law, Chun Hung Roberts
15
Lee, Seonjeong
15
Pelsmacker, Patrick de
15
Ahn, Jiseon
14
Casaló, Luis V.
14
Das, Gopal
14
Eisingerich, Andreas B
14
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Journal of Indian business research
2
Journal of business research : JBR
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of emerging markets
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of manpower
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Management research review
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Theoretical economics letters
1
Tourism review : the official journal of the AIEST
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
22
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1
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
2
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
3
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
4
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
5
Resolving complaints online : development and validation of customers' perceived webcare scale
Sreejesh, S.
;
Paul, Justin
;
Unnithan, Anandakuttan B.
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013284044
Saved in:
6
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
7
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
8
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
9
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
10
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
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