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~person:"Sreejesh, S."
~subject:"Internet marketing"
~subject:"Kundenzufriedenheit"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Kundenzufriedenheit
Consumer behaviour
25
Konsumentenverhalten
25
Brand image
14
Markenimage
14
Beziehungsmarketing
12
Brand management
12
Markenführung
12
Relationship marketing
12
Dienstleistungsqualität
10
Service quality
10
Customer satisfaction
9
Brand
8
Computerspiel
8
Markenartikel
8
Online-Marketing
8
Video game
8
Advertising effects
7
Werbewirkung
7
Viral marketing
5
Virales Marketing
5
Beschwerdemanagement
3
Complaint management
3
Perception
3
Wahrnehmung
3
Advergames
2
Advertising
2
Brand hate
2
Brand memory
2
Cognition
2
Emotion
2
Experiment
2
Game theory
2
Hotel industry
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Hotellerie
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In-game advertising
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India
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Indien
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Sreejesh, S.
Han, Heesup
55
Mattila, Anna S.
30
Bilgihan, Anil
20
Wong, IpKin Anthony
19
Law, Chun Hung Roberts
17
Loureiro, Sandra Maria Correia
17
Prentice, Catherine
17
Wu, Luorong
17
Balaji, M. S.
16
Filieri, Raffaele
16
Jang, Soocheong
16
Quach, Sara
16
Hyun, Sunghyup Sean
15
Klaus, Philipp
15
Dwivedi, Yogesh Kumar
14
Prayag, Girish
14
Rather, Raouf Ahmad
14
Rita, Paulo
14
Hollebeek, Linda D.
13
Gustafsson, Anders
12
Ko, Eunju
12
Prybutok, Victor R.
12
Söderlund, Magnus
12
Verhoef, Peter C.
12
Amin, Muslim
11
Bang, Nguyen
11
Flavián Blanco, Carlos
11
Khan, Imran
11
Kim, Woo Gon
11
Okumus, Fevzi
11
Prashar, Sanjeev
11
Sparks, Beverley
11
Tang, Liang
11
Ahn, Jiseon
10
Barnes, Donald C.
10
Grewal, Dhruv
10
Gursoy, Dogan
10
Ha, Hong Youl
10
Liu, Chih-Hsing
10
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Journal of Indian business research
2
Asia-Pacific journal of business administration
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of bank marketing
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of manpower
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Tourism review : the official journal of the AIEST
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
16
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1
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
2
Examining the role of customers' intrinsic motivation on continued usage of mobile banking : a relational approach
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of bank marketing
40
(
2022
)
1
,
pp. 87-109
Persistent link: https://www.econbiz.de/10013165348
Saved in:
3
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
4
Resolving complaints online : development and validation of customers' perceived webcare scale
Sreejesh, S.
;
Paul, Justin
;
Unnithan, Anandakuttan B.
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013284044
Saved in:
5
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
6
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
7
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
8
Service quality versus service experience : an empirical examination of the consequential effects in B2B services
Roy, Subhadip
;
Sreejesh, S.
;
Bhatia, Sandhya
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 52-69
Persistent link: https://www.econbiz.de/10012127978
Saved in:
9
Can online service recovery interventions benignly alter customers' negative review evaluations? : evidence from the hotel industry
Sreejesh, S.
;
Anusree, M. R.
;
Ponnam, Abhilash
- In:
Journal of hospitality marketing & management
28
(
2019
)
6
,
pp. 711-742
Persistent link: https://www.econbiz.de/10012176682
Saved in:
10
Impact of other customers in high and low involvement services : moderating role of customer's need for uniqueness
Sengupta, Aditi Sarkar
;
Sreejesh, S.
- In:
Journal of Indian business research
9
(
2017
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10011761485
Saved in:
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