Rubel, Olivier; Naik, Prasad A.; Srinivasan, Shuba - In: Marketing Science 30 (2011) 6, pp. 1048-1065
Ford Explorer's rollover recall, we furnish evidence to support the proposed model. We detect compensatory effects in … occurrence distribution that shows that Ford Explorer should anticipate a crisis in 2.1 years and within 6.3 years at the 95 …