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~person:"Srivastava, R. K."
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Brand management
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Srivastava, R. K.
Cleff, Thomas
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International journal of export marketing
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
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2
Recapturing images after a brand crisis through marketing communication in social networks : the Maggi controversy
Srivastava, R. K.
- In:
International journal of export marketing
2
(
2018
)
1
,
pp. 63-86
Persistent link: https://www.econbiz.de/10011961390
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