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~person:"Stümpel, Annette"
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Stümpel, Annette
Ambrosi, Klaus
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Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
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Zum Problem der Bestimmung optimaler Marketing-Mix-Strategien
Röhle, Matthias
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Marketingprobleme : innovative Lösungsansätze aus …
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(pp. 163-170)
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1995
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