//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Stafford, Marla Royne"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Mehrbändiges Werk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
18
Werbung
18
Advertising effects
11
Werbewirkung
11
Consumer behaviour
6
Konsumentenverhalten
6
Gesundheit
4
Health
4
USA
4
United States
4
Arzneimittel
3
Children
3
Internet marketing
3
Kinder
3
Online-Marketing
3
Pharmaceuticals
3
Target group
3
Zielgruppe
3
Advertising regulation
2
Bibliometrics
2
Bibliometrie
2
Celebrity endorsement
2
Celebrity-Werbung
2
Direct marketing
2
Direktmarketing
2
Satisfaction
2
Social Web
2
Social web
2
Werbebeschränkung
2
Zufriedenheit
2
Altruism
1
Altruismus
1
Beschwerdemanagement
1
Beziehungsmarketing
1
Body weight
1
Brand extension
1
Brand management
1
Cause-Related Marketing
1
Cause-related marketing
1
Charitable organization
1
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
22
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Mehrbändiges Werk
Article in journal
23
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
3
Sammelwerk
3
Language
All
English
23
Author
All
Stafford, Marla Royne
Eisend, Martin
48
Taylor, Charles Raymond
46
Pelsmacker, Patrick de
45
Gierl, Heribert
42
Septianto, Felix
29
Dens, Nathalie
28
Kaiser, Harry M.
28
Yoon, Hye Jin
27
Yoon, Sukki
26
Bellman, Steven
25
Dahlén, Micael
25
Huh, Jisu
25
Tucker, Catherine
25
Dwivedi, Yogesh Kumar
23
Ford, John B.
23
Law, Chun Hung Roberts
22
Reid, Leonard N.
22
Reijmersdal, Eva A. van
22
Rosengren, Sara
22
Hudders, Liselot
21
Laroche, Michel
21
Manrai, Ajay K.
21
Okazaki, Shintaro
21
Pitt, Leyland F.
21
Choi, Yung Kyun
20
Goldfarb, Avi
19
Ko, Eunju
19
Torres, Ivonne M.
19
Vrontis, Demetris
19
Campbell, Colin L.
18
Diamantopoulos, Adamantios
18
Varan, Duane
18
Wilbur, Kenneth C.
18
Carlson, Les
17
Grewal, Dhruv
17
Koslow, Scott
17
Loureiro, Sandra Maria Correia
17
Mueller, Barbara
17
Rita, Paulo
17
more ...
less ...
Published in...
All
Journal of advertising
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
International journal of advertising : the review of marketing communications
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Health marketing quarterly
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
The service industries journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
23
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Olympians on Twitter : a linguistic perspective of the role of authenticity, clout, and expertise in social media advertising
Fox, Alexa K.
;
Stafford, Marla Royne
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 294-309
Persistent link: https://www.econbiz.de/10012623610
Saved in:
2
How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
Saved in:
3
A stitch in time saves nine : redressing a (dis)service to advertising
Gilbert, Jonathan Ross
;
Stafford, Marla Royne
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 276-293
Persistent link: https://www.econbiz.de/10013362310
Saved in:
4
The power of advertising in society : does advertising help or hinder consumer well-being? : editorial
Stafford, Marla Royne
;
Pounders, Kathrynn
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 487-490
Persistent link: https://www.econbiz.de/10012586674
Saved in:
5
The dance between darkness and light : a systematic review of advertising's role in consumer well-being : 1980-2020
Gilbert, Jonathan Ross
;
Stafford, Marla Royne
;
Sheinin, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 491-528
Persistent link: https://www.econbiz.de/10012586676
Saved in:
6
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
7
Managerial-consumer eco-harmful media perceptions and eco-conscious attitudes : understanding the context within green media
Rademaker, Claudia A.
;
Stafford, Marla Royne
;
Andéhn, …
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 290-304
Persistent link: https://www.econbiz.de/10012301362
Saved in:
8
Pride, guilt, and self-regulation in cause-related marketing advertisements
Coleman, Joshua T.
;
Stafford, Marla Royne
;
Pounders, …
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 34-60
Persistent link: https://www.econbiz.de/10012201577
Saved in:
9
Connecting and communicating with the customer : advertising research for the hospitality industry
Stafford, Marla Royne
- In:
Journal of advertising
49
(
2020
)
5
,
pp. 505-507
Persistent link: https://www.econbiz.de/10012424303
Saved in:
10
Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->