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~person:"Stakhovych, Stanislav"
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Stakhovych, Stanislav
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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The impact of personalised incentives on the profitability of customer retention campaigns
Tamoddoni, Ali
;
Stakhovych, Stanislav
;
Ewing, Michael
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 327-347
Persistent link: https://www.econbiz.de/10011709131
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2
Comparing churn prediction techniques and assessing their performance : a contingent perspective
Tamaddoni, Ali
;
Stakhovych, Stanislav
;
Ewing, Michael
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 123-141
Persistent link: https://www.econbiz.de/10011485372
Saved in:
3
Managing B2B customer churn, retention and profitability
Jahromi, Ali Tamaddoni
;
Stakhovych, Stanislav
;
Ewing, …
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1258-1268
Persistent link: https://www.econbiz.de/10010439560
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