Shah, Syed Zulfiqar Ali; Stark, Andrew W.; Akbar, Saeed - In: The International Journal of Accounting 44 (2009) 2, pp. 187-206
This study examines whether ACNielsen MEAL major media advertising expenditure measures, that are publicly available at a cost, have value relevance. Our results suggest that these advertising-expenditure measures are positively associated with market value. We also find little difference in the...