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~person:"Starke, Eliza"
~subject:"Virales Marketing"
~subject:"Werbung"
~type_genre:"Conference paper"
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Sustainability in Business Management
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How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
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