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~person:"Steenburgh, Thomas J."
~subject:"Internet marketing"
~subject:"Retail trade"
~type_genre:"Case study"
~type_genre:"Non-commercial literature"
~type_genre:"Reprint"
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Steenburgh, Thomas J.
Janssen, Maarten C. W.
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Crafting integrated multichannel retailing strategies
Zhang, Jie
;
Farris, Paul W.
;
Kushwaha, Tarun
;
Irvin, John W.
-
2009
Persistent link: https://www.econbiz.de/10003842134
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Adding bricks to clicks : the effects of store openings on sales through direct channels
Avery, Jill
;
Caravella, Mary
;
Deighton, John
; …
-
2007
Persistent link: https://www.econbiz.de/10003440287
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