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~person:"Steenkamp, Jan-Benedict E.M."
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Steenkamp, Jan-Benedict E.M.
Meulenberg, Matthew T.G.
32
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Country-of-origin effects in consumer processing of advertising claims
Verlegh, Peeter W.J.
;
Steenkamp, Jan-Benedict E.M.
; …
- In:
International journal of research in marketing : IJRM ; …
22
(
2005
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10006161319
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