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~person:"Steininger, Christian"
~subject:"Deutschland"
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Search: subject:"Medienforschung"
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Steininger, Christian
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Theorie und Praxis der Werbung in den Massenmedien
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Medienökonomik
Kiefer, Marie Luise
;
Steininger, Christian
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2014
-
3., [aktualisierte und erweiterte] Auflage
Persistent link: https://www.econbiz.de/10014007383
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Nicht das Gleiche ! Empirische Befunde zu den Leistungen (PR-vermittelter) programmintegrierter Werbung und von Werbespots
Woelke, Jens
- In:
Theorie und Praxis der Werbung in den Massenmedien
,
(pp. 151 - 165)
.
2005
Persistent link: https://www.econbiz.de/10014556065
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