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~person:"Stern, Philip"
~subject:"Großbritannien"
~subject:"Nonprofit-Bereich"
~type_genre:"Article in journal"
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Großbritannien
Nonprofit-Bereich
Consumer behaviour
2
Konsumentenverhalten
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Nonprofit organization
2
Nonprofit-Organisation
2
United Kingdom
2
Advertising effects
1
Brand
1
Charitable organization
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Competition
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Gemeinnützige Organisation
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Markenartikel
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Nonprofit marketing
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Nonprofit-Marketing
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Private sector
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Privatwirtschaft
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Schock
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Shock
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Social Marketing
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Social marketing
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Werbewirkung
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duplication of purchase
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non-profit
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social marketing
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Article in journal
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Stern, Philip
Hyndman, Noel
5
Baines, Donna
4
Cunningham, Ian
4
Nicholls, Alex
4
Roy, Michael J.
4
Connolly, Ciaran
3
Haugh, Helen
3
Ko, Wai Wai
3
Liu, Gordon
3
McConville, Danielle
3
Morgan, Gareth G.
3
Teasdale, Simon
3
Bennett, Roger
2
Berry, Frances Stokes
2
Cordery, Carolyn
2
Donaldson, Cam
2
Faulkner, Margaret
2
Gmür, Markus
2
Haniffa, Roszaini
2
Henry, Colette
2
Huybrechts, Benjamin
2
James, Philip
2
Kendall, Jeremy
2
Knapp, Martin
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Kottasz, Rita
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Kwong, Caleb
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Laratta, Rosario
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Lyon, Fergus
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Maher, Chi
2
Manville, Graham
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Mason, Chris
2
Moxham, Claire
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Powell, Madeline
2
Quarter, Jack
2
Romaniuk, Jenni
2
Romero-Merino, M. Elena
2
Sargeant, Adrian
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Sepulveda, Leandro
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Shaker, Genevieve G.
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Journal of consumer behaviour : an international research review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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ECONIS (ZBW)
2
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How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
2
"Shockvertising": an exploratory investigation into attitudinal variations and emotional reactions to shock advertising
Parry, Sara
;
Jones, Rosalind
;
Stern, Philip
;
Robinson, …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 112-121
Persistent link: https://www.econbiz.de/10009738783
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