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Empirical generalisations in customer mindset metrics
Mecredy, Philip J.
;
Wright, Malcolm J.
;
Feetham, Pamela M.
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 102-120
Persistent link: https://www.econbiz.de/10012813940
Saved in:
2
Re-examining age-related loyalty for low-involvement purchasing
Mecredy, Philip
;
Wright, Malcolm
;
Feetham, Pamela
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10013352637
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